In January 2025, Herkkumaa started a versatile cooperation with the well-being service provider Wellbeing Superstars to strengthen the well-being and resilience of the personnel. Cooperation brings a new kind of energy to everyday life and offers employees versatile tools and inspiration both in the office and in production. Work well-being coaching covers the whole year, and it includes three important themes: More energy for everyday life, Interaction and Rest and recovery.

Herkkumaa’s CEO Atte Rekola sees significant opportunities in cooperation to support the well-being of the personnel. “From the collaboration, we expect effects on the well-being and resilience of the personnel. The goal is to provide employees with versatile tools and inspiration that support everyday energy and physical and mental well-being. In addition, we expect positive changes in the working community’s collective spirit and working atmosphere”, says Rekola.

Wellbeing Superstars CEO Antti Luukkanen is excited about the start of the collaboration. “Herkkumaa’s industry and operating environment are very interesting. We have previously made successful implementations involving employees from both the office and production. However, each work community is unique. There will be a lot of well-being activities for the entire staff, and the carefully selected sparring team also contributes to this”, states Luukkanen.

There are three convincing names in the sparring team. The joint work well-being journey starts under the leadership of Olympic champion and skiing legend Sami Jauhojärvi with the theme More power to everyday life. Jauhojärvi’s elite sports background and experience in achieving long-term goals offer an inspiring perspective on how small actions can significantly improve your own well-being. During the spring, the focus shifts to interaction skills. Kari Ketonen, a well-known actor and psychotherapist, opens perspectives on the importance of effective communication in the work community. His personal and profound approach gives new insights into how people can understand each other better and improve the spirit of togetherness. At the end of the year, the focus turns to recovery and rest, when sleep doctor Janne Kanervisto brings the staff expert information on the effect of quality sleep and stress management on well-being under the theme Rest and recovery. His views help employees understand how recovery is the key to coping and a balanced and productive everyday life.

The wellness themes and sparring partners were selected to comprehensively cover the needs of Herkkumaa’s personnel for the entire year. “The themes reflect the key aspects of everyday coping and offer versatile ways to improve well-being. The selected experts will certainly inspire our people and motivate them to participate in the training”, says Atte Rekola. Rekola also emphasizes that the effects of the coaching would not only be momentary, but the goal is to help employees achieve a balanced and productive everyday life in the longer term, which in turn strengthens the operational ability and well-being of the entire organization.

Herkkumaa’s and Wellbeing Superstars’ belief in the effectiveness of the collaboration is strong, and the journey that started in January provides refreshments for the whole year – and beyond. Rekola sums up the atmosphere: “We are looking forward to how the lessons and experiences gained during the year will bear fruit both on an individual and work community level.”